Challenge

A skincare DTC needed a Shopify store that felt premium and converted cold traffic from paid social.

Approach

Redesigned the home, PDP and cart with story-led modules, ingredient transparency, and one-tap upsells.

Deliverables

• — Shopify Theme
• — PDP System
• — Email Templates
• — Ad Creative

Outcome

Conversion rate lifted from 1.4% to 3.1% in 60 days; AOV up 22%.