Challenge

A new Lagos coffee brand needed an identity that could compete with global names while staying rooted in West African craft.

Approach

Built a warm, editorial system anchored on a custom wordmark, a tactile palette, and a flexible packaging suite.

Deliverables

• — Logo Suite
• — Packaging
• — Menu System
• — Brand Guide

Outcome

Launched across 3 cafés in 4 months with a 38% increase in repeat customers in the first quarter.