Challenge

A wellness brand wanted a launch film that didn't look like every other wellness film.

Approach

Directed and animated a 60s kinetic-type spot scored to a custom soundbed, with a tactile editorial finish.

Deliverables

• — 60s Film
• — Cutdowns
• — Sound Design
• — Stills

Outcome

Earned 1.2M organic views across IG and TikTok in week one.