Challenge

A Lagos grocery delivery startup needed a brand that felt local, joyful and trustworthy at the same time.

Approach

Built a vibrant identity inspired by Yoruba market signage, with bold type and a friendly illustration set.

Deliverables

• — Identity
• — App Icon
• — Illustrations
• — Ad Campaign

Outcome

Hit #1 on the App Store food category in Lagos within 8 weeks of launch.